The 8 areas of leverage in our business checklist
September 4, 2012
- First time visitor traffic optimization – this can be payperclick seo or any form of getting traffic. How do we optimize traffic sources and then increase conversion.
- Sales pages and sells mechanism conversion optimization – how do we optimize components of sales pages and increased conversion at every point in the sales funnel.
- Opt in rates and conversion
- Conversion percentage versus opt in
- How do we increase the average dollar amount spent on first visit?
- Upselling and cross selling – how do we increase the number of items that they check out with
- Average transactions per customer over a given period Of time. How many times are your customers buying from you and what can we do to increase that number.
- What is our profit percentage number and how can we reduce costs or increase price to increase this number?
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