Opportunity Hierarchy Checklist
September 4, 2012
- Current and past customers – Cheapest and easiest and most responsive potential buyers. Think auto responders
- Selling a premium version or exclusive opportunity to highest and best top 20 percent customers
- Implementing an upsell, crosssell, or down sell or cross in the process of buying
- Prospects,responders and callers. What systems are in place to close these hot potential buyers?
- How do we capture more of the searchers of information rather it’s thru pay per click or seo.
- How do we gain an edge when in front of procrastinators. Content and process is completely different at this level with this potential prospects you have to work harder.
- Ignorant customers. People who have this potential problem but are not aware of it all. This is shotgun marketing and generally a waste of time. However you want to have a thorough process in place the provides all of the necessary information for this type of customer.
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