Click Here To Download PDF Of Process
————–
Created with a trial version of ScreenSteps
1. Go To LeanKit and Look At Content Schedule And Workflow
https://profitpartners.leankitkanban.com/Boards
www.leankitkanban.com is the best source for online visual boards such as these.
2. Research and Gather Sources – “Circle The Table”
This can be sales pages, saved articles, magazines, Amazon, Websites.
Tools You Should Be Using To Create Your Own Personal Information Vault System
- Evernote – capture websites, snippets, etc…on the fly and file in folder with tags for later reference
- Gmail Folders – File anything you receive in a “Post Idea” folder with sub folders for topics
- Post Idea Mind Map – Branches for different topics
- Audio Recorder on your phone when driving then sending file to branch in mind map
3. Open Your Editor of Choice – Recommended is Windows Live Writer or The Internal Editor Inside of WordPress
Advantage of LiveWriter is you can use offline.
4. Write Your Post Title and Headline Focusing On Your Keyword
Remember you can change your Title for SEO purposes later inside of YOAST WordPress SEO or equivalent under the “SEO Title” form.
Do NOT get to caught up in the perfect Keyword at this moment. Right now your trying to think of the main keyword as YOU would guess it would be. Your goal is to write just as we would talk in the beginning then firm up Keywords at the end.
5. Look at WorkFlow To Set A Mental Time Frame For “Getting It Done” – Mental Framework is VERY Important…
- How much time do i have?
- What is my schedule?
- What type of post am I going to pull from my workflow to start?
- How can I accomplish this in the allotted time and still serve my readers at the highest level?
6. START WRITING
Remember you are writing for the reader. NOT for you, SEO, or anything else. That comes a distant second.
The above 4 Steps was taken from a Kick Ass article on how Marie Forleo had to prepare to do an interview under stress and quickly with Tony Robbins. http://www.marieforleo.com/2010/07/double-results-work/
7. Have an SEO and Syndication Checklist (system)
Our checklist is stored inside of Google Docs and Shared amongst team members.
This can be as complicated (in terms of technology) or simple as you like.
The key is to have a checklist for what needs to be done and follow that checklist every single time.
8. Keyword in Title and Slug – (You can use “SEO Title for this purpose if you want a different title on the actual blog and another showing up in google”)
1. Utilize the Yoast keyword suggestion or Google Adwords Keyword Tool to gather additional similar keywords for diversification.
2. Make sure you include keyword inside of slug.
Example: This post is titled – “7 Chrome Plugins For Creating The Ultimate Productivity Dashboard
Slug would normal be all of those words which is bad for SEO.
Change might be: 7-Chrome-Plugins-Productivity (you got the keyword and the point of the post much shorter)
9. Keyword In (H2) and sometimes (H3) AND ALWAYS in the First and Last Paragraph.
Try and utilize variations of the keyword. (not always) but the key is to have the keyword in the key components of where Google Bots look as well as where your reader is looking.
10. IMPORTANT: Fill out the Meta-Description and the Meta Keyword fields inside of Yoast SEO or equivalent.
The Meta Description may be the most important aspect in all of this for SEO.
So think about what you put in this box. Make it so that it draws the reader into the post and site.
The Meta Keywords are less important as of now and therefor I recommend only putting in 2-4 and not being to anal or concerned.
11. Make One Keyword Bold, One Italicized, One Underlined, and One Linking to another post on this same blog.
You can use the same keywords you inserted earlier and sometimes add one or two but don’t get to carried away or you will over optimize.
REMEMBER: These are 4 different keywords throughout the post.
Google picks up Bold, italicized, and Underlined words.
12. Sometimes use Keywords as external Outbound Links. (even if you don’t use the keyword it’s important to have a link structure where you are linking to other authority blogs of reference.
This can be referencing an Authority like “Tony Robbins” and linking to his website.
It could be an article inside of Wikipedia and linking to that.
It is any word that links out to an authority of that reference.
13. Link to a Product or Sales Page or Special Offer
This is something we do at MNTN. However this is your choice depending on audience and relationship you have with market.
We believe we give tremendous value in FREE LINE content so we have earned the right to offer them something of relevance and value.
14. Optimize Image BEFORE you put into the post.
Find your source for the picture.
Optimize the picture by either using Photoshop, Gimp, or a great little free tool called Zamar Converter (website) . It should be a JPEG optimized for the Internet. This step alone is HUGE. Most pictures are 10 times bigger in KB’s then they need to be and eventually will slow your site down.
Important: If you have to re size your picture DO NOT do it inside of wordpress. Do it before you put into post. Otherwise wordpress creates multiple copies.
Put the Alt Image Tags in. This is how google finds them. it’s important to also have pictures that are somewhat relevant to your post. Sometimes you can change this for variety.
Example: Post about “WordPress Plugins” – Find a picture representing that and then make the “Alt Tag”;
wordpress-plugins-name of your blog
15. Finally Set Your Publish Date ….Now Your Post Is Ready For Content Syndication
{ 0 comments… add one now }